The billboard is a HIV awareness billboard from AHF (Aids Healthcare Foundation). The billboard itself is used to inform people that AHF offers free HIV test. Passing by the billboard, people who have not been tested for HIV and are interested to know if they have HIV or not can simply log on to the website and make an appointment with their doctors. The billboard features a sleeping bulldog that looks happy sleeping. The idea is to encourage people to go and get tested. For some people this can be the first step in the right path. Many people have HIV and they are not aware of it. The bulldog plays the image of being less stress by knowing that you do not have HIV. However, there is difficulty seeing the comparisons between HIV and using a sleeping bulldog. Some people will understand the message while others would be questioning it.
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