Sunday, October 5, 2014

Didn't you know?

The advertisement above is a combination of three different ad's that promote women as sexual objects. American Apparel has a women with her legs wide open, and with a bold message that says Now Open. (Hmmm, I wonder what exactly is open?) The second ad is of a tattooed woman who is appears to be naked underneath her hijab. The third ad is of a women pressing her breast along a cologne by Tom Ford.
Who are the messages intended for? Men. What other way to grab a mans attention without using beer, or sports.
Women over the years have been viewed as sex objects when it comes to using them on advertisements. Most men will take a look into cologne by Tom Ford just because the image excited them. When seeing the first image what other message is American Apparel trying to send with its title that says Now Open in Arial font than sex sells. You view the image of the women and most men tend to think oh, I should look into going to American Apparel clothing.
The second ad is of a women in a hijab. A hijab is a veil that covers up the head and most time the chest of Muslim women around other men who are not there husband or family. The message from the second ad is not mostly intended for men but for Muslim women to be proud to show off there skin. Most Muslim women can not do that because of there religion views.
 The third ad is by Tom Ford, which is a upper scale of men clothing. What exactly is the message saying? Besides with the simple, buy the cologne you will get women to lust for you.

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